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What is the most important factor in determining your ad pos
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ImpalaWardrobes

Guru

Guru
Posts: 82
Posted: Mon May 20, 2019 12:09 pm

What is the most important factor in determining your ad position

Appdeveloperdallas

Guru

Guru
Posts: 112
Posted: Tue May 21, 2019 11:51 am

Sitelinks influence what Google calls “expected clickthrough rate” (CTR), an important factor when calculating Quality Score. The more shoppers that click on your ad, the more relevant and customer friendly you seem to Google, which increases your Quality Score.

vinukum

Guru

Guru
Posts: 148
Posted: Wed May 22, 2019 7:11 am

Quality Score, along with your bid and ad extension data, is how Google determines your Ad Rank. Quality Score is the second-largest component of Ad Rank, with only your bid being more important. When you raise your Quality Score, you can expect one of the following to happen: Your costs-per-click (CPCs) decrease.
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Jessicad0505

Guru

Guru
Posts: 115
Posted: Wed May 22, 2019 9:10 am

Ad Rank determines your ad position and whether your ads are eligible to show at all. Generally speaking, the ad with the highest Ad Rank gets to show in the top position.
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Rscomponent18

Wizard

Wizard
Posts: 41
Posted: Thu May 23, 2019 7:15 am

A value that's used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all.

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