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Stop sweating keyword density
 
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Post subject: Stop sweating keyword density
Posted: Thu Dec 30, 2010 7:50 am

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Seriously. This is such a joke. There are SO many other factors involved in outranking your competition. Yes, you need to pay some attention to keyword density, but more importantly you need to check out these factors for your competition:

Domain Age
Pagerank
Backlinks (number and "quality")
Number of site pages indexed
keyword in url and/or domain name
and many other factors

You could spend forever trying to be 1% better than your competition in keyword density and never even get close to outranking them. It's like trying to win the World Series by focusing on how fast the competition pitches. There's so much more involved. If you spend the whole season focusing on just pitching speed, you'll never get anywhere.

Step back and look at the whole picture. Website Auditor is a complete waste of time.


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Posted: Sun Jan 02, 2011 1:32 pm

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Well, WebSite Auditor aims to cover the whole onpage optimization area, that is why it now has the second, larger module that addresses other factors (broken links, HTML validity, indexation, duplicate content etc. etc.) in addition to the older page analysis module. SEO PowerSuite consists of four modules that are to cover all areas of SEO and WebSite Auditor is just one of them.

I would not agree that it is a "waste of time" just because no one part of something whole can be useless by itself. Onpage optimization alone can be a winning strategy for some low-competition keywords, there have been examples of that. Moreover other SEO activities, such as link building, will be much more effective if a site has been initially properly optimized.

Of course there is no sense in getting stuck with the idea of dominating the % score by several percent, what you need to focus is the readability and appeal of your text AND at the same time sufficient (that is, practically working for the top 10) keyword density.

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Posted: Wed Jan 05, 2011 12:19 am

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LinkAssistant wrote:
Well, WebSite Auditor aims to cover the whole onpage optimization area, that is why it now has the second, larger module that addresses other factors (broken links, HTML validity, indexation, duplicate content etc. etc.) in addition to the older page analysis module. SEO PowerSuite consists of four modules that are to cover all areas of SEO and WebSite Auditor is just one of them.

I would not agree that it is a "waste of time" just because no one part of something whole can be useless by itself. Onpage optimization alone can be a winning strategy for some low-competition keywords, there have been examples of that. Moreover other SEO activities, such as link building, will be much more effective if a site has been initially properly optimized.

Of course there is no sense in getting stuck with the idea of dominating the % score by several percent, what you need to focus is the readability and appeal of your text AND at the same time sufficient (that is, practically working for the top 10) keyword density.


Thanks for your reply. Does WA still make its on-page recommendations and scores based on the on-page factors of the top Google competition? Or are the scores and recommendations now taking into account both the on-page AND off-page factors of the top competition sites?


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