I purchased your auditor software a couple of months ago and have been using it on our home page. I optimized it to 89% for keywords "Camaro parts" and "camaro accessories"
Prior Rank (June 2011) Camaro Parts 14 to 18 Camaro Accessories 3 to 5
Thanks to your software we now rank this way. Camaro Parts 45 Camaro Accessories 11 to 15
Now I have to go back and put our home page back to what it was.
We would need to see what exactly you changed for what in terms of your page elements. Right now it looks like there is room for improvement still, especially in the headings and bold texts.
I would recommend you to run the page analysis once again using the new report templates, there have been some score calculation adjustments.
Also please keep in mind that onpage optimization is just part of the game - if you stopped your link building couple of months ago the site could have gone down in rankings as well.
Yeah, I changed my page back to the way it was thank goodness I saved a copy. I think the reason you see a need to improve the Head tags and bold copy is because right after my initial post I changed the page back to the way it was before I used the auditor. Just for giggles the page now has a 33% optimization rate. Our rank has improved in just a day or two. FYI our competition on the page 1 has anywhere from a 19% to a 39% optimization rate. And you are right it is a game. I'm not saying that this is a bad tool to use. It's actually very easy to use and the information that it gives is great but I think that I need to add that if you are already on the 1st page of google for the search term you want don't fix what isn't broken.