I have been using the website auditor software for awhile now, and I'm still unsure about the metrics, such as keyword prominence. I get how it calculates it based on my competitors, but isn't it true that you should essentially be optimized 100%. If my competitors are only 2%, it tells me that I should be closer to them.

So which is better? To be optimized completely based on the SEO standards or should I be optimized closer to my competitors as what the software tells me?

Thanks!

Hello and thanks for the questions.

There have been similar threads here:

higher-optimization-rate-better-ranked-t1693.html

when-100-may-not-be-the-objective-t1509.html

Generally the best way would be to pay attention to the score but at the same time find the most optimized competitor and try to bring your density close to theirs.