I've been working on my first full site with SEO PowerSuite. Using Auditor, I have tried to tweak this site against the competitors but am still sitting at just 40% Optimization. I have some KEI's as high as 66% as well.
How can I tell if I've gone to far and risk being "punished" by Google?

I had to make some "Big" changes to the website's look and feel to get to where it is now ( http://www.thetoyz.com ), specifically adding a lot of "Description Text" that took away from our nice, clean look

It may be too early (only 2-3 weeks) but I've seen only a small increase in traffic since optimizing the pages.

Any ideas on where I can go to get an idea of how well I have optimized the pages or what I can do different or better?

I appreciate all the help

Are you tracking the actual rankings in search engines? Did those increase? If you have done only onpage changes, they should start affecting your rankings in some 2-3 weeks exactly, but you need to know the dynamics. If the site goes up only after tweaking text that's a good sign. That means your niche is not stone-strong and a couple of good links will boost your rankings.

Yes, I am tracking keyword rankings. More than go up what I see is we are getting good rankings for other lesser-used keywords (which is good).

My major fear is that I have "over tweaked" some portions of the pages and will get hit for it. Also, I'm a bit afraid to do more in the areas that I need to (I already have a ton of keywords in the text - I would thing too much - but I should add more according thew web editor).

Because of this, I'm afraid to do more...

Odd question but how are you getting your % of keywords or is that a report within WD.

Am still working on RT right now but soon going to WD to start working on more things.

Thanks

C