Dear Dmak02,
In my mind you should be very careful with the recommendations of Auditor Report.
The reason told LinkAssistant in his share. I am agree with him:
Quote:
if your competitors are not optimized for the keyword at all but rank high due to many backlinks

Do you know if your competitiors are SEO optimized? I think not. So optimize with care! In my opinion you should know the basics of On-Page optimization.
For instance you should know that you get a better effect when you box your keyword/s in <strong>
keyword</strong> Tags instead of <h2> - <h6> Tags. Whatever Auditor Report recommend you: The 'basic rules' of On-Page optimization are first choose! Then Auditor's recommendations are your turn.
Best regards
SEOger
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Germany